Covers all 5 Sections of the official Salesforce Certification Exam Guide.

• 28% - Marketing Concepts

• 22% - Marketing Cloud Engagement Basics

• 22% - Email Sending and Journeys

• 18% - Data Management

• 10% - Reporting and Analytics

Explains in detail all objectives within each section (a total of 11 objectives).

Topic summaries that you can use to learn the topics efficiently.

Explanations in plain English, with screenshots and diagrams (rather than endless, unremarkable text).

Easy to read bullet points.

Review Flashcards (with questions and answers) for each section.

Includes links to lots of extra resources for further reading.

Scenarios and requirements with sample answers to test your ability to determine solutions.

Unlimited Access and Updates for 12 months.

Describe key components of a marketing strategy and how they align with the overall marketing purpose.

Given a scenario, identify key requirements for implementing an effective email opt-in process in a marketing campaign.

Recall the regional nature of privacy laws with respect to the subscriber base in order to uphold privacy standards in the context of marketing.

Given a scenario, provide examples of basic email goals, metrics, and relative value in assessing the success of a marketing campaign.

Given a customer experience scenario, summarize the type of content and message conveyed to the target audience.

Identify solutions for regional or business related account structures as they relate to business units and corresponding permissions in Marketing Cloud Engagement.

Apply essential features of Marketing Cloud Engagement (MCE) for marketing activities.

Identify different Salesforce curated resources for assistance, training, and support when using Marketing Cloud Engagement.

Differentiate between subscriber keys, contact keys, and contact IDs to uniquely identify subscribers.

Given requirements, determine a proper Cloudpage form submission setup.

Outline the necessary configurations to activate a journey and configure entry criteria for a successful activation.

Given a scenario, identify the recommended configuration for the email send wizard settings.

Distinguish between template components and content blocks when building emails in Marketing Cloud Engagement.

Given a scenario, identify which journey functionality should be used to address business needs.

Given a scenario, identify how to accomplish content rendering validation.

Given a scenario, summarize the various data import mechanisms and requirements.

Configure settings when creating a new data extension, including settings for data fields.

Given a scenario, recommend the best way to interpret a data extension to identify the desired target data

Identify where specific data can be found in Marketing Cloud Engagement.

Interpret undesired send results and possible deliverability consequences.