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Salesforce Marketing Cloud Curriculum
Module 1: Email studio
1.1- Overview
1.2- Administration
1.3- Subscribers
1.4- List
1.5- All subscribers
1.6- Exclusion list
1.7- Publication list
1.8- Suppression list
1.9- Data extension
1.10- Create and send an email – live example
1.11- Type of send
1.12- Send login
1.13- A/B Testing
1.14- Tracking
1.15- Triggered Send
1.16- Overview
1.17. Use-case and example
Module 2: .Contact Builder
2.1- Data Extension
2.2- All Contacts
2.3- Data Sources
2.4- Imports
2.5- Data Designer
2.6- Contact Deletion
2.7- Best Practices
Module 3: Content Builder
3.1- Overview
3.2- Email
3.4- Templates
3.5- Content blocks
3.6- Code snippet
3.7- Best practices
Module 4: Mobile Studio
4.1- Overview
4.2- Mobile Connects
4.3- Administration
4.4- Import and manage contacts
4.5- Message
4.6- Mobile push
4.7- Overview
4.8- Notification
Module 5: Analytic Builder
5.1- Reports
5.2- Standard Report
5.3- Discover
Module 6: Automation Studio
6.1- Overview
6.2- Create and schedule an Automation
6.3- Automation studio activities
6.4- SQL Query with use cases
6.5- Data view with use cases
6.7- Send email Activities
6.8- Import file activities
6.9- File transfer activities
6.10- Script activities
6.11- Filter activities
6.12- Data extract activities
6.13- Wait activities
Module 7: Web Studio (Cloud Pages)
7.1- Landing Pages
8.1- Smart capture form
8.2- Example and use cases
Module 8: Journey Builder
8.1- Overview
8.2- Journey creation – live example
8.3- Journey templates
8.4- Journey Entry Source
- Data extension
- Audience
- Salesforce data event
- Events
8.5- Journey canvas activities
- Wait activities
- Send email activities
- Decision Splits
- Engagement Splits
- Random Splits
- Join Activities
- Updates contact activities
- Sales and Services Cloud Activities
- Overview and example
8.6- Goals
8.7- Journey setting
8.8- Journey testing
8.9- Journey history and reports
8.10- Administration
8.11- Real time scenarios and errors
8.12- Best practices
Module 9: Marketing Cloud Contact
9.1- Overview
9.2- Installation Steps
9.3- Use cases
9.4- Email Sends
9.6- Journey Builder integration
- Journey Builder Salesforce entry Source
- Journey Builder Sales & services Cloud Activities
- Synchronized data source
9.7- Real Time scenarios and errors
9.8- Troubleshooting
9.9- Capture API logs
9.10- Capture Salesforce Logs
9.11- Best Practices
Module 10: .AMPscript
10.1- Overview
10.2- Live example
10.3- Real time use cases
- How to use AMPscript in SMS & push message
- How to use AMPscript in Cloud Pages
10.4- Commonly used Functions
Module 11: .SSJS
11.1- Overview
11.2- Live examples
11.3- How to use the SSJS in the Cloud Pages
11.4- Use cases
Module 12: .API
12.1- Soap API
- Overview
- WSDL and EndPoint
- Live example using SOAP UI tool
- Real time use cases
12.2- Rest API
- Overview
- API App creation
- API endpoint
- Live example using POSTMAN tool
- Real
Certification Exam Preparation Curriculum
Module 1: 26% - Subscriber and Data Management - 5 Topics
1.1- Given desired output requirements, setup Data Extensions in Marketing Cloud.
1.2- Given a customer’s business requirements, determine how to import data into Marketing Cloud.
1.3. Given a customer’s business requirements, configure segmentation tools to model subscribers and data.
1.4- Given a customer scenario, identify and troubleshoot send discrepancy based on subscriber preference management.
1-5- Knowledge Check
Module 2: 24% - Content Creation and Delivery - 5 Topics
2.1- Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
2.2- Given a customer scenario, create and customize an email message to meet customers’ needs.
2.3. Given a customer scenario, configure send settings to meet the customer requirements.
2.4- Given a customer scenario, organize and manage email campaign content.discrepancy based on subscriber preference management.
2-5- Knowledge Check
Module 3: 26% - Marketing Automation - 4 Topics
3.1- Given a customer scenario, recommend the appropriate marketing automation solution.
3.2- Given a customer scenario, build the appropriate Automation Studio solution.
3.3. Given a customer scenario, build the appropriate Journey Builder solution.
3-4- Knowledge Check
Module 4: 14% - Insights and Analytics - 5 Topic
4.1- Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
4.2- Given an email campaign, describe the steps involved to analyze the performance results.
4.3. Given a customer scenario, configure and run Marketing Cloud ad hoc and automated reports.
4.4- Given a customer scenario, recommend an Einstein product that will analyze campaign effectiveness.
4.5- Knowledge Check
Module 5: 10% - Email Marketing Best Practices - 4 Topic
5.1- Given a customer scenario, evaluate elements and techniques of email marketing to design effective emails and email programs.
5.2- Given a customer scenario, differentiate elements of an email that can impact message deliverability.
5.3- Given a customer scenario, demonstrate appropriate and effective subscriber acquisition and retention methodologies.
5.4- Knowledge Check
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