Your Salesforce Marketing Cloud Consultant Career Starts Here & Now!

Become a Certified Salesforce Marketing Cloud Administrator who can configure Marketing Cloud products utilizing industry and product best practices, rooted with data structure in subscriber data management and can thoroughly navigate Setup and successfully troubleshoot account configuration and user requests.

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Customer Support

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Technical Guidance

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Credentials

Earn Resume-Worthy Salesforce Administrator Credential

Duration

4 Months

1 Hr Per Class

3 Days A Week

Mode

Live Class

Self-Paced Via LMS

Community

Duration

Show And Tell

Hands-On Exercises

Platform Access

Duration

Unlimited Interview

24x7 Mentor Support

Resume Building

New & Trending

A Glimse Inside Our Classroom

This is what you get

Live Classes held 3x Per Week

1 Hour Per Class

Time: 8:30pm - 9:30pm

Practice Sandbox (Value $300)

400+ Practice Questions ($30 Value)

Resume Building ($200 Value)

Interview Prep ($100/hr Value)

World Class LMS

Gain Access To Mobile App

Salesforce Pro Community

Choose Your Path

Flexible Learning Models To Suit Your Needs

Live, Expert-Led Training

60 Minutes ‎ ‎ ‎ ‎ ‎ Career Change

8:30pm - 9:30pm EST | 3x Per Week.

Collaborate with peers & gain practical skills.

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Flexible Hybrid Learning

60 Minutes ‎ ‎ ‎ ‎ ‎ Career Change

8 sessions of same lesson per day.

schedule that fit your busy life.

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Self-Paced Online Learning

60 Minutes ‎ ‎ ‎ ‎ ‎ Self-Paced Model

Learn on your own schedule.

Enjoy flexibility and accessibility.

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Course DetailsPayment Plan

Course Curriculum

Salesforce Marketing Cloud Curriculum

MODULE 1: Data and Subscribers

By the end of this module, you will be able to:

1.1- Describe the three ways to store data in Salesforce Marketing Cloud.

1.2- Understand All Subscribers and how it works.

1.3- Create and import data into Lists.

1.4- Define key terminology, like Subscriber, Subscriber Key, and Primary Key.

1.5- Create Sendable and Non-Sendable Data Extensions.

1.6- Understand the importance of a Send Relationship in Sendable Data Extensions.

1.7- Import data into Data Extensions.

1.8- Describe different ways to import data.

MODULE 2: Creating Content

By the end of this module, you will be able to:

2.1- Describe Content Builder and be familiar with its capabilities.

2.2- Understand how to import assets into Content Builder. 2.3- Manage content in Content Builder.

2.4- Create templates.

2.5- Describe and create different types of Content Blocks, including text, image, and more advanced content like Dynamic Content.

2.6- Identify the different parts of an email.

2.7- Create emails.

MODULE 3: Testing, Sending and Analytics

By the end of this module, you will be able to:

3.1- List testing tools available in the Marketing Cloud and describe what they do.

3.2- Define Subscriber statuses.

3.3- Send emails

3.4- List the components of a Send Classification.

3.5- Describe the different ways to unsubscribe.

3.6- Track and report on email sends in Analytics Builder.

MODULE 4: Segmentation

By the end of this module, you will be able to:

4.1- Describe the different types of segments available.

4.2- Create segments from simple and complex filters.

4.3- Use behavioral data to filter subscribers.

4.4- Refresh segments manually.

4.5- Understand the basics of SQL.

4.6- Know when to use SQL and when to use filters.

MODULE 5:Automation

By the end of this module, you will be able to:

5.1- Create automations using both data and sending activities in Automation Studio.

5.2- Configure the declarative steps of a Triggered Email.

5.3- Define an Automation Studio Audience in Journey Builder.

5.4- Create a journey using a Journey Template in Journey Builder

MODULE 6: Customer Journeys

By the end of this module, you will be able to:

6.1- Articulate why Customer Journeys are important.

6.2- Define what a Customer Journey is.

6.3- Identify the key questions your organization should ask.

MODULE 7: Contact Builder

By the end of this module, you will be able to:

7.1- Creating the attribute Group.

7.2- Define what a Customer Journey using contact builder.

7.3- Identify the key questions your organization should ask.

Certification Exam Preparation Outline

Module 1: Subscriber and Data Management - 26%

1.1- Given desired output requirements, setup Data Extensions in Marketing Cloud.

1.2- Given a customer’s business requirements, determine how to import data into Marketing Cloud.

1.3. Given a customer’s business requirements, configure segmentation tools to model subscribers and data.

1.4- Given a customer scenario, identify and troubleshoot send discrepancy based on subscriber preference management.

1-5- Knowledge Check

Module 2: Content Creation and Delivery - 24%

2.1- Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.

2.2- Given a customer scenario, create and customize an email message to meet customers’ needs.

2.3. Given a customer scenario, configure send settings to meet the customer requirements.

2.4- Given a customer scenario, organize and manage email campaign content.discrepancy based on subscriber preference management.

2-5- Knowledge Check

Module 3: Marketing Automation - 26%

3.1- Given a customer scenario, recommend the appropriate marketing automation solution.

3.2- Given a customer scenario, build the appropriate Automation Studio solution.

3.3. Given a customer scenario, build the appropriate Journey Builder solution.

3-4- Knowledge Check

Module 4: Insights and Analytics - 14%

4.1- Given a customer scenario, explain the different metrics available for email campaigns and what each one means.

4.2- Given an email campaign, describe the steps involved to analyze the performance results.

4.3. Given a customer scenario, configure and run Marketing Cloud ad hoc and automated reports.

4.4- Given a customer scenario, recommend an Einstein product that will analyze campaign effectiveness.

4.5- Knowledge Check

Module 5: Email Marketing Best Practices - 10%

5.1- Given a customer scenario, evaluate elements and techniques of email marketing to design effective emails and email programs.

5.2- Given a customer scenario, differentiate elements of an email that can impact message deliverability.

5.3- Given a customer scenario, demonstrate appropriate and effective subscriber acquisition and retention methodologies.

5.4- Knowledge Check

A Salesforce Initiative

Free Salesforce Marketing Cloud Email Specialist Practice Exam

A Salesforce Initiative

How to use the free sample practice exam?

There are 10 random sample questions that cover the topics in the exam. To start, simply choose whether you want to be timed or untimed.

Remember...

This is just a sample, for the real experience take a look at our Marketing Cloud Email Specialist practice exams

Learn More......

Exam Simulation: Experience real exam-style questions

Flexible Practice: Take it at your own pace with or without a time limit

Instant Feedback: Get detailed explanations for each answer

Performance Insights: Identify strengths and focus on improvement areas

Take charge of your Salesforce certification journey—start practicing now!

A Salesforce Initiative

Salesforce Certification Practice Quiz

Pass Your Exam on the First Attempt

The Marketing Cloud Email Specialist Practice Exam

Elevate your certification preparation with our Marketing Cloud Email Specialist Practice Exam. Designed to closely mimic the real test environment, this package equips you with the tools to succeed.

Features

120+ Practice Questions: Full spectrum coverage of all exam sections.

Two Timed Exams: Simulate real test conditions to sharpen your pacing.

Focused Topic Exams: Deep dive into specific areas for targeted practice.

Clear Explanations: Each question includes detailed insights and resources.

Timed Practice: Experience the pressure of timed tests to improve efficiency.

Section Feedback: Get targeted advice to focus your study efforts.

Interactive Support: Direct access to experts for guidance in our forums.

Only $30

Salesforce Marketing Cloud FAQ

What is Salesforce Marketing Cloud Email Specialist certification?

The Salesforce Marketing Cloud Email Specialist Certification is a credential offered by Salesforce that validates the knowledge and skills of professionals working with the Salesforce Marketing Cloud platform, specifically in the area of email marketing. It demonstrates expertise in creating, managing, and optimizing email campaigns using Salesforce Marketing Cloud.

Who is a Salesforce Marketing Cloud Email Specialist?

A Salesforce Marketing Cloud Email Specialist specializes in email marketing using the Salesforce Marketing Cloud platform. They have in-depth knowledge and expertise in creating, managing, and optimizing email campaigns and utilizing the various features and functionalities of Salesforce Marketing Cloud for effective email marketing strategies.

What are the benefits of learning the Salesforce Marketing Cloud Email Certification?

Industry Recognition: Salesforce is a widely recognized and respected platform in the technology industry. Having the Salesforce Marketing Cloud Email Specialist certification demonstrates your commitment to mastering email marketing with Salesforce Marketing Cloud and enhances your professional credibility.
Enhanced Marketing Skills: The certification program covers various aspects of email marketing, including email design, personalization, automation, data segmentation, and performance analytics. Learning these skills equips you with the knowledge and tools to create targeted, engaging, and effective email campaigns.
Competitive Advantage: In a competitive job market, having a Salesforce Marketing Cloud Email Specialist certification sets you apart from other candidates. It demonstrates your dedication to continuous learning, staying updated with industry best practices, and leveraging advanced email marketing techniques.
Professional Growth: Learning Salesforce Marketing Cloud Email Specialist fosters continuous professional growth. As you dive deeper into email marketing concepts and strategies, you expand your knowledge base and become equipped to take on more challenging projects, lead email marketing initiatives, and contribute to the success of marketing campaigns.
Networking Opportunities: By joining the Salesforce ecosystem through the certification, you gain access to a vast network of professionals, including experts, practitioners, and peers in the Salesforce Marketing Cloud community. This network provides opportunities for collaboration, knowledge sharing, and staying up-to-date with the latest industry trends.

What are the Career Opportunities for Salesforce Marketing Cloud Certification?

The field of Salesforce Marketing Cloud Administration provides a diverse array of promising career paths, including:

Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Email Admin
Salesforce Marketing Cloud Email Consultant
Salesforce Marketing Cloud Email Developer

What is the Salary Range for Salesforce Marketing Cloud Professionals?

Salesforce Marketing Cloud Email Specialist: $80,000 – $110,000/year

Salesforce Marketing Cloud Email Admin: $95,000 – $120,000/year
Salesforce Marketing Cloud Email Consultant: $110,000 – $140,000/year
Salesforce Marketing Cloud Email Developer: $110,000 – $140,000/year

How does a Salesforce Marketing Cloud Certification Benefit me?

Proves mastery of Salesforce features and best practices
Increases credibility and marketability to employers
Provides access to exclusive Salesforce resources and communities
Offers opportunities for networking and professional growth
Helps secure higher-paying roles and faster career advancement

Types of Salesforce Marketing Cloud Certification

Salesforce Email Specialist: The Salesforce Marketing Cloud Email Specialist credential is designed for those who can demonstrate knowledge, skills, and experience in email marketing best practices. Includes message design, subscriber and data management, inbox delivery, and external integrations with the Marketing Cloud email application.
Salesforce Marketing Cloud Admin: The Salesforce Marketing Cloud Administrator credential is designed for administrators who can configure Marketing Cloud products utilizing industry and product best practices. Candidates should be generally familiar with data structure in subscriber data management and can thoroughly navigate Setup. Certified Marketing Cloud Administrators can successfully troubleshoot account configuration and user requests.
Salesforce Marketing Cloud Consultant: The Salesforce Marketing Cloud Consultant credential is designed for those who can set up and implement the Salesforce Marketing Cloud email application tools, providing solutions to execute both tactical and strategic email campaigns. Candidates should possess broad knowledge of Salesforce applications, regularly configure and manage Salesforce, and work with stakeholders to define requirements.
Salesforce Marketing Cloud Developer: Certified Marketing Cloud Developers have hands-on experience developing across the full platform. They create personalized, dynamic messages and landing pages, and are fluent in Marketing Cloud scripting languages. They’re also experienced in advanced segmentation, reporting and analytics, and data configuration.

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🚀 Flexible Learning Models To Suit Your Needs

Choose Your Preferred Salesforce Marketing Cloud Admin Learning Model

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Virtual Interactive Class

1 hr Per Session

3 Sessions Per Week

27 hrs of class Time

Flexible & Interest-Free Financing

$2400Flexible Payment Plan

Master Salesforce at your own pace! Our self-paced course provides hands-on learning, empowering you to customize the platform, build practical skills, and conquer the certification exam with deep knowledge. and confidence.

Over 400 practice questions, 6 full practice exams of 60 questions each, same as the actual exam, Practice questions that cover all 7 sections of the official Salesforce Certification Exam Guide. Get started today!

Simulate the Salesforce Admin Exam! Take this free practice test (timed or untimed) and get instant feedback. Analyze strengths & weaknesses to focus your studying. Take charge of your certification journey!

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Sharpen Your Salesforce Skills at Your Pace! Silver plan offers on-demand video lessons, a comprehensive study guide, 400+ practice questions, and a FREE Salesforce exam format preview. Get started today!

Achieve certification success faster with this all-inclusive bundle! Our Gold plan combines live classes, self-paced video, a study guide, 400+ practice questions, and a FREE Salesforce exam format preview.